Leadership in a Media Driven World with Dr. Jeff McCausland
From television to Tweet; a leaders guide to dealing with the media
Learn how to deal with the media - in good times and in bad times.
Every organization will face some kind of press at one point or another – be it the hiring of a controversial CEO, a financial crisis, the leak of sensitive information, a tragic accident, or an inadvertent “Tweet”! In this eCourse, Dr. Jeffrey McCausland shares from his 15+ years of media experience with CBS radio and television. Dr. McCausland shares a first-hand look at how the media really works, how you can create valuable relationships with media professionals, and the common pitfalls that put leaders and their organizations in jeopardy.
This course also includes an exclusive interview with former CBS SVP, Linda Mason. Linda shares her boots on the ground experiences working in the media for over 30 years and important things leaders should keep in mind when the media is at your door.
This course includes:
- A video presentation
- Audio recording
- Workbook with course overview, note-taking guide, questions for reflection and additional resources
- Interview with former CBS SVP Linda Mason (video, audio and transcript version included)
- 10 question quiz to test your learning (optional)
*Quiz is graded. Learners have two tries and must receive 80% to pass. Once you pass you will receive a certificate of completion via email. This certificate can be used for continued education credits or reimbursement should your employer or organization award agree to do so.
About Linda Mason, CBS News (ret.)
During her 47 year career at CBS News, Linda Mason charted a path from Desk Assistant at CBS Radio to Senior Vice President of CBS News. During that time she worked with anchors Walter Cronkite and Dan Rather on the CBS Evening News and Charles Kuralt of Sunday Morning. She was the first woman in many of the jobs she held. And she was at the center of two of the most important examinations of CBS News in recent history: She headed the internal panel that examined the mistakes of Election Night 2000 for CBS News and she was the liaison with the independent panel that investigated a flawed segment about George Bush's military service. Major changes were implemented after each investigation.
Mason was a producer, then a senior producer on The CBS Evening News with Walter Cronkite and then Dan Rather. She went on to become Executive Producer of the Weekend News. A year later she was also named EP of Sunday Morning with Charles Kuralt. She became the vice president of Public Affairs (1992-2005) and during that time was EP of CBS Reports, the documentary series of more than 60 hours. She served as EP of "The Class of 2000," an ambitious four-year project examining America through the eyes of students graduating high school in 2000.
As Senior Vice President, Standards and Special Projects ( 2005-2013) Mason oversaw the application of the standards and practices of CBS News and updated the CBS News standards book. She administered the division's internship and minority recruiting programs. She was responsible for CBS Broadcasts: Sunday Morning, 60 Minutes and 48 Hours Mystery .Mason represented CBS News at( NEP) the consortium of news organizations that conducts exit polling on election days and she headed the CBS News Decision Desk on Election Nights.
Mason has been honored with the highest awards in broadcast journalism: two Peabody Awards, an Edward R. Murrow Award from the RTNDA, an Alfred I. duPont-Columbia University Award, the Grand Prize of the Robert F. Kennedy Awards, 13 Emmy Awards and a Lifetime Achievement Award from the NYC Chapter of Professional Journalists.
Mason received her B.A. degree with honors in International Relations from Brown University in 1964 and received the University's 1991 William Rogers Award, given to the person voted outstanding Brown Alumnus for the Year. Mason earned an M.S, degree in filmmaking from Syracuse University in 1965 where she was University Fellow. Mason and her husband, Cary Aminoff, have two daughters and live in Riverdale, NY.
Dr. Jeff McCausland is the Founder and CEO of Diamond6 Leadership & Strategy, LLC. Since 2000, both domestic and internationally, Dr. McCausland has conducted numerous executive leadership development workshops and consulted for leaders in public education, US government institutions, non-profit organizations, and corporations.
He is a graduate of the U.S. Military Academy at West Point, the U.S. Army Airborne and Ranger schools, and the Command and General Staff College at Ft. Leavenworth, Kansas. He holds both a Masters and Ph.D. from the Fletcher School of Law and Diplomacy, Tufts University.
Dr. McCausland is a Visiting Professor of International Security at Dickinson College, serves as a Senior Fellow at the Stockdale Center for Ethical Leadership at the U.S. Naval Academy and the Carnegie Council for Ethics in International Affairs in New York. He is also an adjunct fellow at both CSIS and the RAND Corporation in Washington, DC.
Dr. McCausland is a retired Colonel from the U.S. Army and former Dean of Academics at the U.S. Army War College. He was a Visiting Professor of International Law and Diplomacy at the Penn State Dickinson School of Law and Graduate School of International Affairs.
During his military career Dr. McCausland served in a variety of command and staff positions both in the United States and Europe during the Kosovo crisis and Operations Desert Shield and Storm.
Dr. McCausland has both published and lectured broadly on military affairs, European security issues, the Gulf War, and leadership throughout the United States and over thirty countries. He has been a national security consultant for CBS television and radio since 2003. Consequently, he has been a frequent commentator on the ongoing conflicts in both countries as well as other stories focused on national security. Dr. McCausland has also appeared and been interviewed by news stations and publications such as: MSNBC, CSPAN, CNN, the CBS Evening News, the New York Times, Wall Street Journal, and Boston Globe.
2010-2015: Distinguished Visiting Professor of Research and Minerva Chairholder, U.S. Army War College
2002-2004: Class of 1961 Chair of Leadership, U.S. Naval Academy, Annapolis, MD